Say What You See with Chris Marr

episode artwork

Chris Marr

24 June 2025

23m 27s

7 ways account manager accidentally diminish their authority (and how to fix it fast)

00:00

23:27

👉 Join my coaching programme: https://theauthoritativecoach.com/essentials

If you’ve ever felt like clients don’t take you seriously—or like you're constantly working to earn their respect—this episode is for you.

In this episode of Say What You See, Chris Marr breaks down the subtle yet powerful ways client-facing professionals unconsciously undermine their authority… and how to fix it. Whether you’re an account manager, strategist, consultant, or agency leader, these small shifts will dramatically change how clients perceive you.

What this episode helps you solve:

→ You're being seen as a doer, not a strategic partner

→ You’ve never thought much about your job title, calendar naming, or intro scripts

→ Your clients aren’t ready to follow your lead—and you’re not sure why

Why it’s worth your time:

→ You’ll learn simple, immediate tweaks that position you as a trusted peer

→ You’ll increase client respect before the first meeting

→ You’ll walk away with language, systems, and tools to own your positioning

In this episode, you’ll learn:

  • Why your job title is your first marketing message—and how to fix it
  • How to craft your credibility statement and teach others to introduce you with authority
  • What to call your client sessions to command more respect and attention
  • How to set session cadence and expectations from day one
  • The powerful 7-38-55 Rule and why video matters more than you think
  • How to upgrade your LinkedIn, email signature, and website bio for consistent authority

Already watched? I’d love to hear from you:

— What small tweak are you making today to elevate your positioning?

— What’s one thing you’re changing in your job title, session naming, or intro messaging?

— Got a pre-positioning tip that’s not on this list? Share it in the comments to help others!

🗣️ 👀

Chris

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