6 habits of account managers who lead (not just serve)

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Are you stuck in ‘order taker’ mode with your clients? Here’s how to fix that.

If you’re an account manager who feels more like a customer service rep than a strategic partner, this episode of Say What You See is for you.

Whether you’re chasing clients for content, firefighting scope creep, or struggling to be seen as a peer—this conversation is packed with practical advice to help you shift the dynamic and step into authority.

What this episode helps you solve:

• Too many account managers are stuck reacting to client demands rather than leading client relationships.
• If you're constantly playing catch-up, getting pulled in every direction, and unsure how to push back professionally, this episode will show you a new path.

Why it’s worth your time:

• You’ll learn how to transition from a reactive, anxious service provider into a confident, indispensable strategic partner. This mindset and skill shift not only protects your sanity—it elevates your agency’s reputation and results.

Here’s what you’ll learn in this episode:

• How to set the conditions for a successful client relationship before work begins
• The importance of staying 2–3 steps ahead of the client to avoid firefighting
• How to protect your scope without sounding difficult or resistant
• What it takes to establish true peer-level relationships with senior clients
• How to speak the truth early—especially when you spot red flags
• The ultimate job description for an account manager who leads with authority

Want the full transcript or frameworks?

DM me the word “account” on Instagram @theauthoritativecoach and I’ll send you the exact playbooks mentioned in the episode.

These include stakeholder management guides, objection-handling talk tracks, and more.

Already watched? I’d love to hear from you:

→ Which principle hit home the most for you?

→ What’s one change you’re making in how you show up with clients?

→ Are you acting like a peer—or an order taker?

Jump into the comments—I read and reply to everything.

🗣️ 👀

Chris